![]() ![]() While his phone was syncing, a home screen notification came up from dating site D8R. Receptionist Dawn Gleed (old and childless, therefore lonely and unfulfilled in a beautiful-people-show like this one) set up his work login, using a password of his choice, and synced his mobile phone to his work computer. Two years before he was murdered, Nick started a new job. Netflix’s Clickbait Ending: Was Nick Guilty? By Louisa Mellor Nick’s loved ones then immediately watch the video so many times that it easily clears the five million mark, and (spoiler) not long afterwards, his corpse is discovered with his head bashed in. ![]() ![]() In episode one, an online video is posted of father-of-two physicotherapist Nick Brewer (the guy from Entourage aka Adrian Grenier) holding signs saying “I abuse women”, and “At five million views I die”. It’s a cyber-mystery with a vaguely judgmental stance on the internet (bad because: snuff videos and revenge porn and catfishing and data harvesting and empty hook-up apps and in this age of mass connection, when did we stop actually connecting?) and a cyber blind spot the size of California, where it’s set – really Australia in disguise. Had the guy from Entourage.’Ĭlickbait though, is built on such an implausible premise that it verges on insult – to viewers, to the trashy thriller genre, and to anybody who knows what it means to sync a mobile phone. It’s trashy and twisty and formulated to keep us watching until it serves up something shaped like an ending, and then to release us back into our lives with the only lasting impression being, ‘Oh yeah, I watched that. Of course Clickbait is implausible, it’s a McSpicy with fries, not Beluga caviar. Sarah’s suicide led to Nick being kidnapped by her brother Simon Burton, and eventually led to his murder at the hands of Dawn’s husband.Warning: contains spoilers for the Clickbait finale.Ĭriticising Netflix’s Clickbait for implausibility feels a bit like criticising a branch of McDonalds for not having a Michelin star – it’s missing the point. One of the women she was catfishing, Sarah Burton (Taylor Ferguson), committed suicide after Dawn, posing as a Nick persona named Jeremy, suggested that she go through with it. Dawn used fake online personas to feel excitement after years of boredom in her marriage, but her fun came at the expense of Nick and the women who Dawn catfished using his image. Nick’s coworker, a lonely older woman named Dawn Gleed (Becca Lish), stole his photos to create fake profiles on dating sites, which eventually lead to his murder at the hands of her husband, Ed (Wally Dunn). In Nick’s case, someone else's false persona online led to his eventual death. Related: Netflix: The Best New TV Shows & Movies This Weekend (October 29) Netflix's Clickbait is inspired by real-life stories of fake personas perpetuated by social media - particularly catfishing and identity theft. The limited series followed the missing man's sister Pia (Zoe Kazan) and his wife Sophie (Betty Gabriel) as they worked with the police to find out who killed Nick Brewer. Just as the title of the show suggests, Clickbait is a cautionary tale about the increasingly blurred lines between real life and the personas people adopt on the internet. ![]()
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